A Trip to Bhutan.
A Company Born from That Transformation.
In 2009, our founder, Joni Herison, travelled to Bhutan for the first time. What began as a trip became something much deeper.
Even after returning home, he couldn’t shake the feeling Bhutan had given him. The pace of life, the connection to culture, the way people measured happiness differently, it shifted how he saw the world and how he wanted to live within it.
That journey transformed his life.
When he came home to Singapore, he couldn’t stop thinking about one question:
"Why weren’t more people experiencing places like this in a meaningful way?"
That belief led to the birth of Druk Asia, with a simple mission, to help more travellers discover Bhutan with care, depth and cultural understanding. Over the years, thousands of travellers experienced Bhutan through Druk Asia. Many returned home changed by the experience, calmer, clearer and more connected to themselves and the world around them.
Then, in 2023, a new idea emerged.
If travel could transform people in Bhutan, could it do the same elsewhere?
That belief became SoulTrips.
SoulTrips was created to bring travellers to soulful destinations beyond Bhutan. Places that invite reflection, connection and a different pace of living. Journeys designed not around ticking off landmarks, but around how you want to feel when you return home.
Today, SoulTrips curates meaningful journeys across destinations such as Japan, Israel, Palau, Kazakhstan, Nepal and Timor-Leste, with the same philosophy that started it all in 2009: travel has the power to transform the soul.
